From Regency spas to little-known boarding houses, Light Up Cheltenham’s specially curated guided tour is set to reveal the hidden stories of a fascinating town.

Illuminated Neptune's Fountain during Light Up Cheltenham 2019

Light Up Cheltenham, which is run by Cheltenham BID, will return on Saturday 1 February and will see 30+ landmark buildings dramatically lit up, including Grade II listed Queens Hotel and The Ivy Brasserie.

Illuminated Queen's Hotel in purple through branches of tree

For the first time during this event, visitors will be able to join a professionally-led guided tour to find out more about these and many more buildings, giving the opportunity to learn who passed through the many recognisable buildings throughout history.

With tours running every Friday, Saturday and Sunday from Light Up Cheltenham’s launch on 1 February until Sunday 23 February, there will be plenty of opportunity to soak up the history of Cheltenham whilst enjoying the spectacle of the town’s dramatic lights. 

The tour, which will take an hour and a half, will begin at the Queens Hotel and will take visitors through Cheltenham stopping at well-known spots including Neptune’s Fountain on the Promenade and The Brewery Quarter. The tour will also tell the interesting history of some surprising locations including the buildings currently occupied by White Stuff and Pizza Express.

Lit up Brewery Quarter in pink during Light Up Cheltenham

The tours, which will be operated by local Blue Badge tourist guides in association with Marketing Cheltenham, will be £12 per person with under 5’s going for free. Tickets can be purchased from the Tourist Information Centre or online here.  

This year’s Light Up Cheltenham will also see the return of the ever popular observation wheel, giving visitors the opportunity to see the lights from another angle. For full details including prices and times click here - Light Up Cheltenham observation wheel

Illuminated giant white Ferris wheel

As well as the wheel, the event will have a self-guided tour map available at numerous town centre shops and restaurants and available below to download. 

Follow the self guided tour: Click on the images below to download the PDF of the self guided tour.

Light Up Cheltenham brochure front cover with illustration of Cheltenham buildings

Light Up Cheltenham brochure map

With the event running throughout February half term, this gives families the perfect opportunity to soak up the atmosphere, delight in the lights and find out a little more about the buildings, all for free.

The launch event on 1 February, will witness the return of the incredible street-entertainment group, Spark! who proved a huge success in the previous year. With the town expecting thousands of spectators, the launch is something not to be missed. It will begin at The Brewery Quarter at 5.15pm and will eventually lead crowds to the observation wheel in Imperial Gardens where the group will finish at 6.15pm.

For full details click here - Light Up Cheltenham.

Spark! drumming performers in front of illuminated giant wheel


Light Up Cheltenham
Free Event
Light Up Cheltenham

Light Up Cheltenham will see some of the town's most iconic architecture transformed with coloured illuminations each night and will welcome back the giant observation wheel in Imperial Gardens...

Light Up Cheltenham Launch
Light Up Cheltenham launch night

Light Up Cheltenham is returning for the third year from the 1 - 23 February.  To celebrate the launch of this fabulous annual free event the street theatre drumming group Spark! are returning to dazzle crowds on Saturday 1st February.

Cheltenham Observation Wheel | Light Up Cheltenham
Light up Cheltenham wheel

As part of the 2020 Light Up Cheltenham event where more than 30 of the town's buildings will be illuminated in colour, there will be a 35m observation wheel installed in Imperial Gardens. The wheel will be surrounded by floodlit buildings including The Queen's Hotel, The Town Hall, No. 131 The Promenade, and a terrace of ornate Regency buildings. The colour schemes will change over the three weeks and on February 14th, to celebrate Valentine’s Day, the whole town will turn red. Close by, buildings like the Municipal Offices and majestic buildings on the Promenade will also be floodlit, as will Neptune’s Fountain.

Light Up Cheltenham Guided Tours
Light Up Cheltenham Guided tours

Light up Cheltenham returns on the 1st February for a third successive year.  For three weeks 30+ of Cheltenham's landmark buildings will be brilliantly lit to show off their Regency glamour.  For the first time this year we are proud to offer guided tours around the illuminated buildings with an expert guide. Find out why the buildings are so special and listen as your guide brings to life some of the fascinating facts behind the brightly coloured facades. You can expect to out why the rich and famous including royalty, writers, poets, and entertainers, flocked to the town, and how Cheltenham fed the craze for cure-alls and new inventions plus fuelled the boom in entertainment and shopping.



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