In their ongoing mission to create a world where everyone can explore and create culture, Cheltenham Festivals is evolving its current membership scheme in 2023.

The current Gold, Silver and Bronze scheme will be replaced by InspiredConnected and Curious along with a new Membership type: Joyful.

Festival goers enjoying Cheltenham Festival events

The new Joyful Membership level will allow for single ticket bookers to access priority booking a week before general sale. Meanwhile, the free 16-25 membership, Spark, has been expanded to 18-30 years. 

In line with increasing production costs, the membership scheme has seen a slight price increase (the first in seven years) however, with this comes the return of free printed brochures to all members. 

By becoming a member, festival goers can help support Cheltenham Festivals’ vision to keep at least 25% of their events free. Members also directly support learning and participation programmes across 500 schools every year. Membership is also considered a donation and is therefore eligible for Gift Aid, adding an extra 25p for every £1 you give.

By becoming a Cheltenham Festivals Member, you play an active role in their mission to create experiences that bring joy, spark curiosity, connect communities, and inspire change.

Visit the Cheltenham Festivals website for a full overview of the new membership plans. 


The Cheltenham Festivals are just some of the highlights of Cheltenham's packed 2023 calendar. See our Cheltenham Festivals & Major Events Guide for all of the best events happening this year.

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