Elevating Living: A six-month look at innovation and expansion at Luxury Apartments

The past six months have marked an exciting chapter for Luxury Apartments. From welcoming a new property to reimagining the guest experience, the focus has remained clear, to elevate luxury living while staying true to the values of style, comfort, and service.

As the brand continues to grow, each development reflects a commitment to thoughtful design and meaningful detail.

Expanding the portfolio: 15 Lansdown

This season saw the exciting addition of a new property to the Luxury Apartments portfolio, further strengthening the brand’s presence in the serviced apartments industry. Located in Lansdown, a extremely sought out area, the new one-bedroom property features a dark and elegant aesthetic, with luxury brands throughout the apartment such as Robert Welch.

The property features two beautifully decorated bathrooms, an elegant front room, with dark hues complimented by the natural light that pours through the large windows, a dining room, fully equipped kitchen, and double ensuite bedroom. From the initial walkthrough to the final styling touches, the focus has been on creating a refined, luxurious environment that aligns with the company's signature aesthetic.

Breathing New Life into a Classic: Refurbishing Lansdown Malvern

One of the standout projects this season has been the transformation of Lansdown Malvern, a much-loved building with plenty of character, and even more potential. Located in an antique regency building, the challenge was to blend the property’s original charm and vintage aesthetic, with newer modern features to create the perfect living space, both aesthetically and functionally.

The finished project was an elegant living space, with its original regency features, such as the rustic painted wall, which harks back to the property’s historical roots, complimented by new, modern furniture. The property kept several iconic features the same such as the standalone rolltop bathroom in the master bedroom, whilst blending a new colour scheme to create a luxury and welcoming ambience.

A Touch of Thoughtfulness: Revamping the Welcome Basket Experience

Luxury Apartments has long taken pride in the small details that make a stay memorable, including its signature welcome baskets. Traditionally filled with thoughtful items like fruit teas, slippers, and indulgent products from L’Occitane, the baskets have now been reimagined to elevate the guest experience even further.

Now presented in elegant wicker baskets, the updated offering includes new additions tailored to families and pet owners, recognising that children and dogs are often cherished guests, too. From colouring books and crayons to dog treats, the baskets now cater to a wider range of visitors, combining comfort, care, and a personal touch from the moment they arrive.

Looking Ahead: Growth with Purpose

As Luxury Apartments continues to grow, the focus remains on thoughtful expansion. The portfolio is set to welcome new properties in the coming months, including a wider range of apartment sizes, with the focus on larger properties up to four beds, designed to meet the needs of families, sharers, and long-term residents.

Every new addition reflects the brand’s commitment to combining spacious, high-spec living with the same level of care and detail that defines the Luxury Apartments experience. It is set to be an exciting rest of the year!