Purple Flag town

Cheltenham is officially a purple flag town, demonstrating our commitment to providing a safe and vibrant evening out. We have been awarded the accolade every year since the first application in 2016, and have a brilliant night time economy.

The Purple Flag Scheme is a town and city centre award similar to the blue flag scheme for beaches. The awards reflect the feel of the town between 5pm and 5am, taking account of everything from overnight transport and pedestrain links, late-night public transport, as well as the variety and availability of entertainment, art and cultural events throughout the year. 

Cheltenham's night time economy includes a vibrant restaurant and eatery scene, plenty of bars and pubs that suit every taste and preference, as well as several entertainment spots that include comedy, theatre and shows. The assessors especially commended the work of the Cheltenham Guardians, a self-funded organisation that goes above and beyond to provide a vital safety net for vulnerable women in the town centre at night.

We recommend that visitors make the most of what's on offer in the town centre, as well as at The Brewery Quarter, in Montpellier, in The Suffolks, along Bath Road and along the Promenade.

The awards are made by the Association of Town and City Management (ATCM).