Superdry opens first ever boutique store in Cheltenham

Last week Superdry celebrated the opening of their brand new boutique store, with an exclusive press and influencer preview event. The store will showcase two of Superdry’s new collections; Superdry Studios + Performance Sport.

The Superdry Studios + Sport boutique is bringing culture, style and performance to Cheltenham, featuring both men’s and women’s collections. 

The elevated capsule wardrobe. The Studios look is effortless and aspirational, defined by classic silhouettes, perfected cuts, and made using fibres with a lighter environmental footprint such as organic cotton, hemp, yak and TencelTM. The new store will feature the brand’s popular recycled range and CULT pinnacle pieces.

Strong style, strong performance. Engineered to optimise every workout, Performance Sport fuses technical standards across RUN, TRAIN, FLEX and SNOW disciplines.

Guests enjoyed vegan canapés, whilst listening to sounds from a local DJ, sipping on Dunkerton’s mulled cider and Gin & Juice cocktails, to fully embrace the festive spirit. CEO, Julian Dunkerton, was in attendance and the brands collection designers were on hand to talk about the inspiration and craftsmanship behind the designs. 

Guests on the night included the likes of The Wanted singer Max George, Union J’s Josh Cuthbert, Countryfile’s Adam Henson and Comedian Dom Joly, to name a few!

The boutique store opened it's doors on the 1^st December, and can be found on 102 – 104 Promenade, Cheltenham.

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