In Shopping

Last week Superdry celebrated the opening of their brand new boutique store, with an exclusive press and influencer preview event. The store will showcase two of Superdry’s new collections; Superdry Studios + Performance Sport.

Superdry Boutique Opening Event Collage

The Superdry Studios + Sport boutique is bringing culture, style and performance to Cheltenham, featuring both men’s and women’s collections. 

The elevated capsule wardrobe. The Studios look is effortless and aspirational, defined by classic silhouettes, perfected cuts, and made using fibres with a lighter environmental footprint such as organic cotton, hemp, yak and TencelTM. The new store will feature the brand’s popular recycled range and CULT pinnacle pieces.

Strong style, strong performance. Engineered to optimise every workout, Performance Sport fuses technical standards across RUN, TRAIN, FLEX and SNOW disciplines.

Guests enjoyed vegan canapés, whilst listening to sounds from a local DJ, sipping on Dunkerton’s mulled cider and Gin & Juice cocktails, to fully embrace the festive spirit. CEO, Julian Dunkerton, was in attendance and the brands collection designers were on hand to talk about the inspiration and craftsmanship behind the designs. 

Guests on the night included the likes of The Wanted singer Max George, Union J’s Josh Cuthbert, Countryfile’s Adam Henson and Comedian Dom Joly, to name a few!

The boutique store opened it's doors on the 1st December, and can be found on 102 – 104 Promenade, Cheltenham.

For more shopping inspiration in Cheltenham this December check out our guides - 

Cheltenham Christmas Market

Christmas Events at John Lewis Cheltenham

Fashion and Clothes Shop in Cheltenham 

Independent Shops in Cheltenham

Shopping Events, Crafts and Markets in Cheltenham 


Superdry Studios + Sport Boutique
Superdry Studios + Sport Boutique

The Superdry Studios + Sport boutique is bringing culture, style and performance to Cheltenham, featuring both men’s and women’s collections.

Superdry Cheltenham
Speciality Shop
Superdry Cheltenham

We are proud that the world-reknowned clothing brand, Superdry, was established in Cheltenham as a creative collaboration between entrepreneurs Julian Dunkerton and James Holder in 2003. Julian started his career in fashion with a clothing stall at the Cheltenham market. Superdry is now sold in more than 100 countries worldwide, the headquarters is still here in Cheltenham.

Cheltenham Christmas Market
Cheltenham Christmas Market 2021

We welcome you to join us at the NEW Cheltenham Christmas Market, running daily from Saturday 20 November to Sunday 19 December.



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