The new Meet in Cheltenham initiative, which is led by the town’s marketing body, Marketing Cheltenham, has been developed to attract more conference, meeting and event business to Cheltenham and its surrounding areas – a sector of the economy that has been amongst the hardest hit as a result of the Covid-19 pandemic.

Through its new website, the new Meet in Cheltenham service will provide free and professional venue finding for local, national and international businesses or planners seeking to bring their events to the town. From large 2000+ delegate conferences to small, secure, private meetings and from team building away days to corporate incentives, Meet in Cheltenham will help to source accommodation, event space and suppliers, whilst also providing practical destination support and advice. It currently has more than 20 venues involved with further venues expected to join.

Sudeley Castle

David Jackson, Manager of Marketing Cheltenham, said of Meet in Cheltenham, “The business tourism market is worth upwards of £40million to Cheltenham’s economy, so our Meet in Cheltenham initiative comes just at the right time to support our venues and suppliers to bounce back after a really challenging year.”

“With the superb range of venues and event spaces we have in Cheltenham and Gloucestershire as whole, coupled with the new investment that’s coming in, particularly around cyber, there’s undoubtedly a huge opportunity for Cheltenham and the wider region to capitalise on the corporate event and conference market.”

Peter Hendry, Interim Cluster General Manager from Jurys Inn added, “We know that Cheltenham has lacked a centralised conference desk for a number of years, so the creation of the new Meet in Cheltenham venue finding service was something we’ve been pushing for for some time. We’re looking forward to working with the team at Marketing Cheltenham to really capitalise on the pent-up demand for corporate events into 2021 and beyond and to really put Cheltenham back on the map as a major UK conference and business tourism destination.” 

Business tourism contributed more than £8billion to the UK economy in 2018. National tourism body VisitBritain and the national Tourism Sector Deal both identify business tourism as one of the key priorities over the coming years, with the ambition to make the UK the leading destination for business events in Europe.


Ellenborough Park
Country House
Queen Bedroom at Ellenborough Park

Steeped in history and boasting 5 stars with a 90-acre estate, Ellenborough Park is nestled between the Cotswolds’ highest point and the gallops of Cheltenham Racecourse.

DoubleTree by Hilton Cheltenham
Lake at DoubleTree by Hilton Cheltenham

DoubleTree by Hilton Cheltenham is a traditional Georgian manor house, located near to the Cotswolds. The hotel features 13 naturally-lit event spaces and an on-site planning team. The Park Suite boasts 2,820 sq. ft. of space, seating up to 250 guests, and includes a private terrace overlooking the grounds..

Jurys Inn Cheltenham
Conferences & Weddings Conferences Category
Executive Suite at Jurys Inn Cheltenham

Jurys Inn Cheltenham has a flexible range of 11 meeting and function rooms makes us an ideal venue for hosting small or large conferences and special events. Following a multi-million pound investment, the Jurys Inn Cheltenham hotel has been completely transformed and boasts refurbished meeting rooms with stylish new interiors.

Malmaison Cheltenham
Conferences & Weddings Conferences Category
Exterior of Malmaison Cheltenham

The majestic white building of Malmaison’s hotel in Cheltenham looks right at home just around the corner from the serene Montpellier Gardens, with the restaurant boasting a glass conservatory 'Garden Room' and beautiful terrace.

Queens Hotel Cheltenham
Exterior of Queens Hotel, Cheltenham

Boost morale at your next board meeting with the help of our majestic Regency Suite. The grand surroundings of this sophisticated space can be adapted to accommodate up to 100 guests and suit either a multi-day conference, training day, company workshop, or a discreet staff meeting.  Flexible and fully equipped, the Regency Suite offers high-tech facilities, flipcharts and essential stationery to power your team to reach your goals. As these events require a professional touch, our dedicated business team is available to assist for the duration of your booking.

Sudeley Castle & Gardens
Summer Parties
Castle Grounds at Sudeley Castle, Cheltenham

Award winning gardens and medieval ruins surround Sudeley Castle, which sits nestled in the Cotswold Hills on the edge of the historic town of Winchcombe.

The Jockey Club - Cheltenham Racecourse
Sporting Venue
The Centaur - Gala Dinner

Cheltenham Racecourse is one of the UK's premier event venues with a variety of spaces and suites available to hire.



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