'Wine first' at Hotel du Vin Cheltenham

Hotel du Vin Cheltenham has unveiled a renewed wine‑led identity, placing the art, culture, and pleasure of wine at the very heart of the guest experience. Rooted in the brand’s founding philosophy, the hotel’s Wine First approach celebrates exceptional bottles, expert knowledge and relaxed, bistro‑style hospitality in a way that feels unmistakably Hotel du Vin.

A return to the soul of Hotel du Vin

Hotel du Vin was created with a simple but distinctive vision: to offer outstanding wines, served with warmth and expertise, alongside honest, flavour‑driven food. At Cheltenham, this spirit has been elevated and refined, bringing wine to the forefront of every stay.

The hotel’s Georgian architecture and elegant surroundings provide a fitting backdrop for this renewed focus. Guests are welcomed into an atmosphere shaped by characterful bottles, thoughtful pairings and a team who share a genuine passion for the stories behind the labels.

A hotel for wine lovers

Wine is now the defining thread running through the Cheltenham experience. Whether guests are joining for a weekend escape, a celebratory dinner, or a leisurely afternoon in the bistro, they are invited to explore a world of regions, producers, and flavours.

The hotel’s wine ambassadors play a central role, offering guidance, recommendations and insight with an approach that is relaxed, engaging and free of pretense. Their knowledge brings depth to the experience, while their enthusiasm ensures it always feels personal.

Immersive wine tasting experiences

Hotel du Vin Cheltenham now offers a collection of curated wine tasting experiences designed to inspire and delight. Led by trained wine ambassadors, each tasting provides an opportunity to discover new regions, revisit old favourites and enjoy the pleasure of wine in an intimate, characterful setting.

Guests can choose from a range of journeys, from timeless classics to explorations of the New World, sparkling wines, and prestige selections. Each experience is crafted to be both educational and enjoyable, making it ideal for seasoned enthusiasts and curious newcomers alike.

Taste du Vin: a celebration of food and wine

The hotel’s Taste du Vin dining experience brings together the best of the bistro with the best of the cellar. Each course is paired with a wine selected to complement and elevate the flavours on the plate, creating a relaxed yet indulgent journey through food and wine.

Think chicken liver parfait with raisin chutney alongside a bright Riesling; boeuf bourguignon with pommes purée matched with a generous glass of Brouilly; or a silky crème brûlée paired with a late‑harvest Tokaji. It’s relaxed, indulgent and designed to be savoured — a celebration of flavour in true Hotel du Vin style.

A team steeped in wine

The Cheltenham team brings the Wine First philosophy to life with genuine passion. Their knowledge, warmth and enthusiasm shape the guest experience, from thoughtful recommendations to guided tastings and wine‑led dining moments. Their commitment ensures that every stay feels welcoming, personal, and distinctly Hotel du Vin.

Cheltenham’s wine‑led welcome

Hotel du Vin Cheltenham’s 'wine first' approach is a celebration of heritage, craft, and the joy of sharing great wine. It marks a confident return to the brand’s roots while offering guests a richer, more immersive experience.

Wine is no longer simply part of the stay — it is the heart of it.