A collective of small independent businesses has come together to open a new lifestyle store in Elkstone Studios. The shop, known as ‘The Collective’ opened its doors on 29th April.

A collage of homeware, bags, and accessories products at The Collective shop in Elkstone Studios, Cheltenham.

 

The Collective is a collaboration of 7 small independent female owned businesses, situated in the vibrant Elkstone Studios, a popular destination for award winning Knead Bakery, Jesse Smith Butchers, the wooden playground, hairdressers and osteopath.  The destination location at Elkstone also provides modern office spaces, a co-working area, fitness facilities and a gym, plus exclusive events in the Tipi.

Together the brands offer a curated selection of high-quality products from beautiful homeware, candles and handmade skincare to gorgeous ladies clothing, leisurewear and accessories, hand crafted jewellery and fine art.

The Collective showcases the following brands:

  • Georgina Bywater – A collection of beautiful, handcrafted jewellery made in the Cotswolds
  • By BW - An artisan brand for skin health and mind wellness, crafted by hand in the Cotswolds.
  • Wild at Heart – A curated collection of artisan baskets and luxury design led leather handbags.
  • Charlie Davies Designs – A professional artist showcasing her etchings drawing on the natural world for inspiration.
  • Salt and Steel – A curated collection of neutral home accessories.
  • tame&wild – An eco conscious athleisure brand offering stylish leisurewear and gym accessories inspired by nature and animal prints.
  • Bodega - An independent Cheltenham based womenswear brand stocking a cool mix of casual clothing brands. 

Sarah Noyce, shares her excitement: “I am delighted to offer a new shopping experience for the residents and visitors in Elkstone. We have brought together 7 local, independent brands, all brimming with passion to create a unique dog-friendly store with a fantastic range of high-quality products. As we all share the rota, each time you visit the store you will meet one of the business owners. We’re open 7 days a week from 10am until 4pm and would love to welcome customers to showcase our collection”.