Illuminations spark excitement for visitors to Cheltenham

Light Up Cheltenham got off to a spectacular start last night with thousands of spectators attending the launch event. The evening saw Spark! a street theatre drumming group put on a dazzling performance finishing at Imperial Gardens. Spectators were then able to take the opportunity to ride on the giant observation wheel, drink Light Up themed cocktails or go on a tour around the buildings, either with a blue badge tourist guide or on a free self-guided tour.

The launch marks the beginning of three weeks of Light Up Cheltenham, an event run by Cheltenham Business Improvement District (BID), which sees over 30 buildings dramatically lit up across our Regency town.

The three weeks, which include February half term, will see thousands of visitors flock to Cheltenham to take in the beautiful illuminations which have made our town an annual destination for locals and visitors alike.

Visitors will also be able to spot some different illuminations whilst the event is running including Valentine’s Day which will see the observation wheel and most of the buildings go red, creating a romantic and memorable backdrop for those visiting.

Alongside these special illuminations, the 30+ buildings will continue to be dramatically lit until Sunday 23 February with guided tours on offer, a giant observation wheel and self-guided tours all offering visitors something a little different to experience during the normally rather dull month of February.

A few of our favourite photos from last night...

Visitors from near and far enjoyed watching Spark! Many couldn't wait to have photos taken with the group after...

Many also enjoyed taking photos by the illuminous buildings...

Whilst others enjoying viewing the lights with a themed cocktail from the Garden Bar in Imperial Gardens...

It was great to see visitors enjoying getting creative and having fun with the Big Wheel...

Two groups enjoyed a guided tour around the lit up buildings, for some this was the chance to get to know Cheltenham for the first time.  For others it was the chance to get to know their home town better... 

---

Thank you to everyone who tagged Visit Cheltenham in on social media last night and shared photos and videos with us.  It was great to see you all enjoying the launch event.  Keep your photos coming! We will announce our favourite posts on Instagram and send our winners free tickets to ride on the big wheel.  To get involved just tag @visitcheltenham in an Instagram post with the hashta #LightUpCheltenham. Good luck!