This Spring will see Cheltenham welcome a brand-new hotel concept focusing on the culture and experience of our beautiful town. Cult Hotels is the brainchild of Julian Dunkerton, co-founder of fashion giant Superdry and the highly successful Cotswold’s hotel and restaurant portfolio - The Lucky Onion.

Inspired by the originality and diversity of each local area, Cult Hotels will be an easy, accessible bolthole for travellers who are big on exploring and big on design.

Image credit - @cult_hotels. Stylish images were posted to Instagram today sharing the exciting news. 

The George will be the very first and flagship hotel by Cult Hotels made up of five beautifully refurbished Grade II listed Regency townhouses with 46 bedrooms. The original features cleverly weaved in with modern touches...

 

With well-considered practical elements such automatic check ins and post-box key return, a well-stocked Pantry for guests to visit at any time day and night, Cult Hotels will be tapping into the clued-up urban crowd who value design and exploration. The plan will see the brand rolling into popular cities within the UK and beyond over the next few years.

Socially conscious, the team behind the brand love to repurpose these characterful, older buildings and this will be a cornerstone of the brand as it expands its footprint with ambitious growth plans for the future.

Julian Dunkerton states ‘The name Cult Hotels is a nod to my history and where it all began for me, naturally Cheltenham is home to the flagship hotel – The George. As an entrepreneur I identified a gap in the market to create a new hotel concept that is accessible, approachable & cool. Cult Hotels exists for the savvy traveller who values aesthetic and culture at a fair price. My ambition with this venture is to continue to breathe new life into old buildings and bring a game changing hotel concept to the marketplace

What room rates can you expect at The George? 

Room categories and rates will start from: Edgy  - £105, Urban - £115, Cool  - £125, Culture - £145

For more information check out the new website www.culthotels.com

Follow along on Instagram to be the first to see more images of the interior decor: @cult_hotels 

Related

No 131 The PromenadeNo 131 The Promenade

129 - 131 The Promenade used to be a pair of semi-detached villas built in 1833-34 and designed by John Forbes. The Promenade was laid out in 1818 as a tree lined avenue from the High Street to Sherborne Spa. One of Britain’s first female doctors - Grace Billings lived here. She moved her practice, which exclusively treated women, to Gloucester Lodge in 1912 and the practice continued until 1951. Interestingly, the first registered car in Cheltenham was owned by Horatio Fernald who lived at Clarence House next to 131.

The House at No. 131
Boutique Hotel
The House at No. 131

A place to stay, relax, and celebrate. The House is a new addition to No.131. Home to eight individually designed bedrooms, a sun terrace complete with Victorian-style glass house bar, and a number of unique event spaces, this newly redeveloped Georgian townhouse is one of Cheltenham's newest place to stay, relax, and celebrate.

Kings House at No.131
Boutique Hotel
Kings House at No.131

The House is the latest addition to No.131. Home to eight individually designed bedrooms, a sun terrace complete with Victorian-style glass house bar, and a number of unique event spaces, this newly redeveloped Georgian townhouse is Cheltenham's newest place to stay, relax, and celebrate.

0 Comments

Comments

Nobody has commented on this post yet, why not send us your thoughts and be the first?

Leave a Reply