Exciting new brands and Cotswold favourites popping up at John Lewis & Partners

John Lewis & Partners Cheltenham shoppers might be surprised to see something a little different in store this year as exciting new brands and Cotswold favourites set up shop on the ground floor.  

This week sees the launch of an exciting new pop-up space housing quintessentially British fashion label Guinea London as its first guest brand. Guinea will run their pop-up 3-27 Feb - just in time for Cheltenham race-goers to start shopping for their race wear, alongside fashion and beauty from their favourite John Lewis & Partners brands already in store.

This will be the first of many guest brands and businesses hosted in the high street shop’s new pop-up space in 2020. Local Cotswold milliner Jessica Anstey will follow close behind with an array of race-ready millinery and be in situ 17 Feb - 14 March.

The shop is curating a programme of pop-ups throughout 2020 and with everything from fashion to food, it promises to highlight brands and businesses they believe Cheltenham shoppers will love to see in store. 

Martin Bundy, Head of Branch said: 

“We know there is a continued appetite from both customers and Partners to see quality British brands and locally made products in our shop. As well as valuing the ethical and environmental benefits of this, we are always striving to develop our connection to the inspiring region within which we trade. 

“I am delighted we have been able to work alongside independent business owners and The Great British Exchange to launch a pop-up space at the heart of our shop that allows us to bring our customers more of the brands we are sure they will love.”

Watch this space for updates and find out more about upcoming brands at The Experience Desk in store.

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If you own a business and would like to be considered for pop-up space in 2020 please contact John Lewis & Partners Cheltenham via www.thegbexchange.com  

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