John Lewis & Partners Cheltenham shoppers might be surprised to see something a little different in store this year as exciting new brands and Cotswold favourites set up shop on the ground floor.  

A model wearing John Lewis clothing

This week sees the launch of an exciting new pop-up space housing quintessentially British fashion label Guinea London as its first guest brand. Guinea will run their pop-up 3-27 Feb - just in time for Cheltenham race-goers to start shopping for their race wear, alongside fashion and beauty from their favourite John Lewis & Partners brands already in store.

This will be the first of many guest brands and businesses hosted in the high street shop’s new pop-up space in 2020. Local Cotswold milliner Jessica Anstey will follow close behind with an array of race-ready millinery and be in situ 17 Feb - 14 March.

The shop is curating a programme of pop-ups throughout 2020 and with everything from fashion to food, it promises to highlight brands and businesses they believe Cheltenham shoppers will love to see in store. 

Martin Bundy, Head of Branch said: 

“We know there is a continued appetite from both customers and Partners to see quality British brands and locally made products in our shop. As well as valuing the ethical and environmental benefits of this, we are always striving to develop our connection to the inspiring region within which we trade. 

“I am delighted we have been able to work alongside independent business owners and The Great British Exchange to launch a pop-up space at the heart of our shop that allows us to bring our customers more of the brands we are sure they will love.”

Watch this space for updates and find out more about upcoming brands at The Experience Desk in store.



If you own a business and would like to be considered for pop-up space in 2020 please contact John Lewis & Partners Cheltenham via www.thegbexchange.com  

Related article - What to wear for Cheltenham Races

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John Lewis & Partners Cheltenham
Department Store
John Lewis & Partners Cheltenham

Located on Cheltenham High Street, John Lewis & Partners Cheltenham is a branch in a chain of high-end department stores throughout the United Kingdom and boasts over 49,000 products from more than a thousand brands. Offering a variety of bookable services, visitors to John Lewis & Partners Cheltenham can book a Nursery Advice service, Home Design consultations and Personal Styling – customers can even enjoy a free glass of fizz while they explore a new look!

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Light Up Cheltenham

To mark the return of Light Up Cheltenham for 2020, we're inviting you to enjoy a slice of special celebration cake and a coffee at Huffkins on Floor 1 for just £4.95

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