Cheltenham’s beautiful landmark buildings will be dramatically lit up to the delight of visitors in February 2020 as the spectacular Light Up Cheltenham returns for a third year.

Starting on the 1 February and finishing on 23 February, over 30 buildings and landmarks will be bathed in light with the stunning backdrop of the most complete Regency town in the UK.

Spark! drumming street band in front of giant illuminated wheel during Light Up Cheltenham

Returning to launch Light Up Cheltenham, the incredible street theatre drumming group Spark! will amaze crowds once again during the launch night of this fantastic three week event. The town will also go red for Valentine’s weekend, marking the special occasion for those celebrating the day.

Spark! street drumming band illuminated in white light

With half-term at the end of the three weeks, Light Up Cheltenham offers a brilliant free event for families to enjoy and a chance to see Cheltenham in a new light.

February’s Light Up Cheltenham will also see the return of a giant observation wheel in Imperial Gardens, giving visitors the chance to see the lights from another level. 

Giant lit up observation wheel

Alongside a self-guided tour which will be available to visitors, there will be a guided tour with local blue badge guides available to purchase for those looking for something a little different. The tour will take visitors through the town, offering insights into the hidden stories of Cheltenham and the buildings involved in the event.

Spark! street performers lit up in different colours being watched by spectators

Light Up Cheltenham has been organised by Cheltenham Business Improvement District (BID) and follows the success of the event in February 2019.

Kevan Blackadder, Director of Cheltenham BID said of the event: “We are working to ensure that something is going on in the town throughout the year and have been praised for making February special with Light Up Cheltenham.

“The combination of the floodlit buildings and the observation wheel went very well last year and we’re delighted it is returning again this year.”

Queens Hotel lit up in purple through branches of a tree

Everything you need to know about Light Up Cheltenham

Dates: Starting on the 1 February and finishing on 23 February.  A great experience to enjoy over the February half term holidays and the perfect way for couples to enjoy Valentines Day. 

Observation wheel timings:  Mon-Thurs 3-9pm, Friday 3-10pm, Saturday 11-10pm and Sunday 12-9pm. Half term (Mon-Fri) 12-9pm with the normal 10pm closure on Friday & Saturday. The wheel will close at 8pm on Sunday 23.

Observation wheel prices: Adult ticket will be £6, child under 1.4m £5 and a family ticket (2 adults + 2 children or 1 adult + 3 children under 1.4m) £18. The wheel rotates a minimum of 3 times.  Click here for everything you need to know about the observation wheel at Light Up Cheltenham.

Opening night celebration with Spark! 1 February: The event will run from 5:15-6:15pm. Starting at The Brewery Quarter (outside Nandos) and finishing at Imperial Square. Click here for everything you need to know about the Light Up Cheltenham launch event. 

Express your interest: Register your interest in Light Up Cheltenham via our Facebook event to be kept informed about any extra activities, promotions and giveaways. 

Follow the self guided tour: Click on the images below to download the PDF of the self guided tour.

Light Up Cheltenham brochure front cover

Light Up Cheltenham brochure map


Light Up Cheltenham
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Light Up Cheltenham will see some of the town's most iconic architecture transformed with coloured illuminations each night and will welcome back the giant observation wheel in Imperial Gardens...

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Light Up Cheltenham is returning for the third year from the 1 - 23 February.  To celebrate the launch of this fabulous annual free event the street theatre drumming group Spark! are returning to dazzle crowds on Saturday 1st February.

Cheltenham Observation Wheel | Light Up Cheltenham
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As part of the 2020 Light Up Cheltenham event where more than 30 of the town's buildings will be illuminated in colour, there will be a 35m observation wheel installed in Imperial Gardens. The wheel will be surrounded by floodlit buildings including The Queen's Hotel, The Town Hall, No. 131 The Promenade, and a terrace of ornate Regency buildings. The colour schemes will change over the three weeks and on February 14th, to celebrate Valentine’s Day, the whole town will turn red. Close by, buildings like the Municipal Offices and majestic buildings on the Promenade will also be floodlit, as will Neptune’s Fountain.

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