Cheltenham Beauty Week aims to celebrate all things beauty; from style to fashion and products to well-being experiences.

The new initiative which runs from 21 – 28th April is organised by Cheltenham Business Improvement District (BID) as a way to showcase the shops, spas, salons,  barbers and hairdressers that are in the Regency town.

The week will see a variety of events, offers and discounts across the town from retailers such as Cavendish House, Laura Leigh and Neal’s Yard alongside spa hotels including Cowley Manor and Ellenborough Park.

Kevan Blackadder, BID Director says “Due to our location, there are many salons and spas here in Cheltenham, which are the only retailer for certain products outside of London.  This is a fantastic selling point for the town and one which we are keen to raise awareness of.  Cheltenham Beauty Week is much more than just how people look, but also how people feel and our #feelinggood campaign to support the week will help us to share stories from Cheltenham people.”

Clem Fraser Store Manager for Cavendish House says “Cavendish House is delighted to support Cheltenham Beauty Week by showcasing the great range of brands and beauty treatments available at the store on The Promenade, Cheltenham. The week of activities will comprise of a number of Beauty brands offering facials, special priced beauty room treatments from Elemis, Spa offers from Clarins, haircare advice from Aveda, make up artist appointments from larger brands and on counter makeovers with great brands like Bobbi Brown, Benefit, Clinique and YSL.”

Kelly Ballard, Manager Marketing Cheltenham says “Cheltenham Beauty Week provides us with another opportunity to highlight all that is available and great about Cheltenham.  As a traditional regency spa town, it seems only fitting that we celebrate beauty and well-being.”




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