Arkell & Wills is a ladies cashmere brand based here in Cheltenham. The brand was founded by Debz Critchley (nee Arkell) and Nicky Wills in October 2016. All the pieces are designed by Arkell & Wills themselves and produced in Nepal, India and Italy, including both cashmere and cashmere mix sweaters, poncho’s, scarves and beanies.

Arkell & Wills was one of the first retailers to sign-up to Cheltenham Beauty Week, getting behind the campaign to get Cheltenham #FeelingGood! To celebrate the event, the store will be offering a 10% discount on purchases made through their website, for any new customer, during beauty week 2018.

Get the discount:

  • Shop as normal via the Arkell & Wills website here:
  • For any first time customers, use the code BEAUTY10, anytime between 21st April and the 28th April 2018. The discount code won't be valid before then!

Terms and conditions:

Offer only valid on purchases made through the website, by first time customers, between 21st April and 28th April 2018.


Cheltenham Beauty Week
Talk or Lecture
Cheltenham Beauty week logo

Cheltenham Beauty Week aims to celebrate all things beauty; from style to fashion and products to well-being experiences. The new initiative which runs from 21 – 28th April is organised by Cheltenham Business Improvement District (BID) as a way to showcase the shops, spas, salons, barbers and hairdressers that are in the Regency town. The week will see a variety of events, offers and discounts across the town from retailers such as Cavendish House, Laura Leigh and Neal's Yard alongside spa hotels including Cowley Manor and Ellenborough Park.

Launch of Cheltenham Beauty Week
Talk or Lecture
Launch of Cheltenham Beauty Week

The launch of Cheltenham Beauty Week will take place in Regent Arcade on Saturday 24 March. The team will takeover the old Schoon shop, which will be filled with free mini treatments, a living window including tattoists and demonstrations from the House of Fraser team plus find out all you need to know about the events running during Cheltenham Beauty Week. The mini treatments will be provided by The Spa at Hatherley Manor, with therapists offering arm & hand massage, scalp massage and shoulder massage for 10 min slots. Pop along and say hello to the team, the first 500 people will also grab themselves a free goody bag filled with products and offers too!



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